Figuring out the signature scent that you want to be recognized by is a really intimidating process. In fact, it kind of feels like a long-term commitment that’s scarier than marriage. Picking the right cologne means figuring out what you want and buying it for a long time.  The

Cologne symbolizes status, social proof, and it can give us confidence. It smells great, it elevates the impression we give off to others, and it’s a way of endearing yourself to romantic suitors. However, it usually isn’t cheap, which begs the question: why is cologne so expensive? The unfortunate